Klein looks calm and curious as she delivers this message. She has a ready laugh. But then, she had the same unruffled, buoyant delivery when I interviewed her on stage in Manchester for Doppelgänger, her 2023 book in which she described how the digital world is destroying our connection to reality, and one another. In 1999, when her breakthrough work No Logo was published, she seemed exhilaratingly certain, at 29, that neoliberalism was bringing harm that we couldn’t yet even see the extent of, and nonetheless appeared centred and happy in the world. Somehow she manages to maintain this attitude, even though the news she delivers is always so convincingly, unbelievably bad.